As an event planner, you may have heard of the term “hybrid events” being brought up recently. But just what is a hybrid event, and why have they started rising to prominence in recent years?
A hybrid event is an event that takes place in a physical venue, while also being attended by a live and interactive audience online. In fact, you may have attended a few hybrid events yourself, as these event have become increasingly common over the past few years and even more over the last months.
Hybrid events hold several key advantages over traditional events, with the biggest difference being the impressive reach that hybrid events provide.
With hybrid events, event planners (and audiences) are no longer bound by physical or geographical limitations – anyone in the world could potentially participate in your event.
This highlights another advantage of hybrid events – cost-effectiveness. In terms of optimizing your return on investment (ROI), hybrid events bring exponentially more eyeballs, attention and prospective customers to your events.
Think about it this way, instead of organizing multiple (similar) events in different cities across the nation a single hybrid event can be held for your entire audience – across the country or globe (as long as the content you’re sharing at the event relates to everyone in the audience).